Design of the new products for Midnight 00.00, more sustainable and less aggressive for the environment, thanks to its new glass containers, and the solid version of its products. Midnight is a brand of natural cosmetics created by Nina Urgell. Healthy, plant-based products are cleanly designed and packed, where simplicity is the mainstay.
For this brand, we not only designed the packaging, but rather we also designed the whole visual identity, including the logotype, typography, and color palette definition. Throw these elements we wanted to be very consistent with the company’s values, such as genderless, simplicity, and elegance. We choose monospaced typography in lower-case for the logotype, and a very minimalistic color palette, made of black, white, and grey.
Furthermore, Midnight 00.00 is a natural cosmetic company born and based in Barcelona, founded by a young couple of entrepreneurs. The products that they provide are locally produced, with balanced formulas, cruelty-free, vegan, plant-based, and delivering globally.
In addition, we have to keep in mind that Midnight 00.00, is not only a brand made for working and selling in a specific country, rather it is designed to sell worldwide, so its branding has to attractive for too many different cultures. All of their products, such as shampoo, conditioner, body cream, etc, are very good rated by the audience, and they are always giving away five stars to the products. For the art direction of the pictures, we aim for this very clean approach. Pictures are done by Ampi Aristu y Luciano Insua.
- Agency/Creative: Roser Padrés
- Article Title: Midnight 00.00 Product Packaging Design Created by Roser Padrés
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Barcelona
- Market Region: Global
- Project Deliverables: Graphic Design
- Format: Bottle, Box
- Substrate: Glass Bottle
- Industry: Health Care
- Keywords: cosmetics, midnight, roserpadres, design, minimal, natural
Art Director: Roser Padrés