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Mehr Singh – Forever Young (concept)

Mehr Singh –  Forever Young (concept)

” “Forever Young”, is a wine packaging concept, based on a Bob Dylan song.The impression was to augment the nostalgia associated with the rather legendary singer, Bob Dylan’s, extremely renowned song, “Forever Young”. Research is evidence of the properties of a chemical present in red wine, known as resveratrol, which indeed possesses anti-ageing properties, thereby making the consumer of the wine, “Forever Young”.The packaging is a remembrance of the song and the benefits of its consumption thereby making it unique and a precious collectible.”

CREDIT

  • Agency/Creative: Mehr Singh
  • Article Title: Mehr Singh – Forever Young (concept)
  • Project Type: Packaging
  • Substrate: Glass

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