” Portho Stick is a popsicle brand, from the artisan ice cream shop Portho Gelatto.
The objective was to design an image and packaging that was both fun and practical, easy to produce, package, and use by the consumers. Also it needed to be atractive for a young target, catch the atenttion and compite with industrial brands.
The packaging consist in a series of sweet and fun ilustrations, representing all of those things you feel when you eat ice cream. Full of tiny details and characters, these illustrations can be rearanged and adapt to fit different formats.”