Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Mantra Create Branding for Recio a Mexican Construction Company

Mantra Create Branding for Recio a Mexican Construction Company

Recio is a Mexican construction company with a multidisciplinary team focused on the development of large comprehensive projects. In order to increase its recognition, we designed a website that shows a quick visualization of its scope in a dynamic way. In Recio, strategy is the key to success, its name reflects the very essence of the brand, transmitting a strong personality, full of boldness and strength, like its constructions.

The branding transmits strength and character through its name and image; we created a flexible identity system that can be adapted to the different needs of the brand. Geometric figures that together allude to buildings located in large cities were abstracted, reinforcing the company’s turn in a dynamic way.

An imagotype was built with a right inclination representing progress and movement, with a 180° icon reflecting flexibility and transformation. Recio is a brand full of strength, led by experts committed to their clients. A brand is full of energy and passion for construction. Quality and Efficiency, the grounds of a project made by expert hands. Skilled giants, experts in construction.

Recio is a Mexican construction company with a multidisciplinary team focused on the development of large comprehensive projects. In order to increase its recognition, we designed a website that shows a quick visualization of its scope in a dynamic way. In Recio, strategy is the key to success, its name reflects the very essence of the brand, transmitting a strong personality, full of boldness and strength, like its construction

CREDIT

  • Agency/Creative: Mantra
  • Article Title: Mantra Create Branding for Recio a Mexican Construction Company
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Mexico
  • Agency/Creative City: Merida
  • Market Region: North America
  • Project Deliverables: Brand Creation, Brand Design
  • Industry: Construction
  • Keywords: 360, Branding, Communication, Construction, Identity

  • Credits:
    Graphic Designer: Braulio Campos
    Set Designer: Aura Barbachano
    Photography: Elías Avilez / Elías Colli
    Copywriting: Verónica Garibay

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
5
Good
Vote
6
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
4
Good
Vote
6
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
5
Good
Vote
6
Bad
Vote
1