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Maksim Arbuzov Creates Branding for Vibes da Planet

Maksim Arbuzov Creates Branding for Vibes da Planet

Vibes da Planet is an independent online radio station from Saint Petersburg, Russia. Where you can listen to instrumental hip-hop music, jazzy beats from over the world, 24 / 7-365 days by year. This radio station is advertising-free and for all ages of listeners. Everyone can find something interesting here. You can surround yourself with positive vibes no matter where you go. Just click the play button on your phone and you will dive into the atmosphere with the vibes that send shivers down the spine. And you won’t notice how the environment around will be transformed and invisible things become visible. Vibes become true in real things.

Vibes da Planet identity system is based on various sound waves, that you can hear and feel during listening. The dynamic logotype was the initial point for the radio station identity. The logotype is the simple round shape of a planet and moving vibes on its surface. The vibes became the main tool for all visual communication materials, which are designed in different techniques. All radio DJs have their own covers design for their shows. Different styles and different vibes in the design of the covers help rapidly to recognize the shows in the Mixcloud feed. Where you can count more than 150 published shows.

The flexibility of the identity is important and valuable part of identification among competitors. That is why the system is more difficult than it seems. Vibes exist not only in digital format but also in real things. They arise everywhere where there are wrinkles: on fabric, on apparel, on objects and etc. It gives an opportunity to create a wide range of merchandise, on which we print only black round. The vibes will appear immediately on your tote bag at the moment when you take it. And you will feel vibrations not only in your headphones but also on this black round. This simple and at the same time difficult idea reflects the radio station approach to the business. It looks really simple outside but with difficult music inside.

 

CREDIT

  • Agency/Creative: Maksim Arbuzov
  • Article Title: Maksim Arbuzov Creates Branding for Vibes da Planet
  • Organisation/Entity: Freelance, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Russia
  • Market Region: Multiple Regions
  • Project Deliverables: Brand Design, Brand Identity, Graphic Design, Identity System, Tone of Voice
  • Industry: Entertainment, Mass Media

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