Mafic Corporate Branding and Packaging

Semantics Design – Mafic

Mafic Estate is a young winery at the base of an extinct volcano in Central Victoria. ,Together we worked through the naming, brand story, identity and packaging. Mafic lava has a thick viscosity resulting in tough, dense and coarse igneous rock formations. The textures, grains and patterns of this rock have been interpreted into a distinguishable logo that retains a simple elegance. Labradorite, a feldspar mineral often found in mafic igneous rocks was inspiration for the palette due to its broad spectrum of blues, greens, yellows, greys and browns.