Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

M — N Associates – JUS • Juice Up Santa

M — N Associates – JUS • Juice Up Santa

” Concept
JUS • Juice Up Santa is seasonal project that allows us to take JUS to a new dynamic solution across marketing mediums from packaging to social media by developing a series of Christmas icons. After that, we took the direction into a new level by creating a series of miniature scenes that is mimicking the seasonal theme and iconic characters in order to make every JUS bottle not only a product but having human characteristics as well.

Result
The campaign was a success and giving the market a fresh look, especially in Vietnam, when advertising are flooded with ads having celebrities showing things. By then, we marked JUS on the market not depending on any celebrities or any key influencers but to be the star of its own as well as setting up a new lifestyle.”

CREDIT

  • Agency/Creative: M — N Associates
  • Article Title: M — N Associates – JUS • Juice Up Santa
  • Project Type: Packaging
  • Format: Bottle
  • Substrate: Plastic

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0