Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Lyon & Lyon – Ioanna Souflia Jewellery Packaging

Lyon & Lyon – Ioanna Souflia Jewellery Packaging

” Ioanna Souflia is a based Paris fine jewellery designer. Her contradictory pieces, combines black gold, a common material used in jewellery with marble, an uncommon stone for the craft.

We wanted to celebrate this “contradictory harmony” and to create stand out in the market. Too many times packaging is overlooked in this sector where brands settle for simple flat boxes. We created a monolithic trapezoid which will always keep the jewellery presented upright. The smooth board of the upper box contrasts with the Wibalin Fluted texture lower box inspired by marble carvings in her work. One box holds all jewellery types.

To ensure the jewellery is protected in transit we enclosed it in a mailer box. After you open the muted exterior you’re greeted with a flash of colours delivered by Mirri board acting as a palate cleanser for your eyes. To reinforce the brand we used Foil Co’s white foil on the embossed logo.”

CREDIT

  • Agency/Creative: Lyon & Lyon
  • Article Title: Lyon & Lyon – Ioanna Souflia Jewellery Packaging
  • Project Type: Packaging
  • Format: Box
  • Substrate: Pulp Board

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0