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LRXD – Goodbelly

LRXD – Goodbelly

<p>”What you eat and drink has so much to do with your overall health. And where does that health get started? In your gut, your digestive tract — your belly. That’s why you should start every day with a GoodBelly.The brand came to health-focused advertising agency LRXD to evolve the look of their probiotic juice drink to be more&nbsp;ownable,
consistent and to boost the flavor appeal across all SKUs.”</p>

“It was crucial the new design instantly convey the most important health benefits to fickle consumers. As America’s only probiotic-based juice drink (others are dairy-based), the new look now screams “juice” — a big deal for people who want probiotic benefits, without the dairy. For GoodHealth, grab yourself a glass. Because when your belly smiles, the rest of you does too.”

CREDIT

  • Agency/Creative: LRXD
  • Article Title: LRXD – Goodbelly
  • Project Type: Packaging
  • Substrate: Pulp Carton

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