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LOCO Studio – Gorkovskaya Yolka’s souvenirs

LOCO Studio – Gorkovskaya Yolka’s souvenirs

” It is nearly 300 years since the tradition of decorating the New Year tree has been popularized. And Nizhniy Novgorod is a unique city which has an unusual New Year tree to show off — the one which is called Gorkovskaya ( 1900-1904) named in honor of a well-known writer, Maksim Gorky. But it is so peculiar not of the presence of a rare fur-tree but of the way of celebrating New Year, where charity came first: children were drank tea, were given presents and those, who were in need, could be helped. In 2016 “Gorkovskaya Yolka ( New Year Tree)” was recreated on the threshold of 150 years since the birthday of Maxim Gorky. Following this goal , our team design the Brand, souvenirs including collections of chocolate, jams cooked according to long-standing recipes, gingerbreads and sweets. For the visualization, images of vintage decorating elements were used.”

CREDIT

  • Agency/Creative: LOCO Studio
  • Article Title: LOCO Studio – Gorkovskaya Yolka’s souvenirs
  • Project Type: Packaging
  • Format: Bottle, Box, Case, Tag
  • Substrate: Glass, Pulp Carton, Pulp Paper, Wood

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