“Studio LOCO created a concept for the package of the brand FLORA. Flora is a brand producing flower bulbs for indoor germination. It is represented by four plant species: Freesia, Ranunculus, Iris, Crospedia. The main idea of the brand is the possibility to make the world beautiful by growing flowers on your window sill. The communication with customers is carried out through a series of emotional illustrations of home window sills with flowers from Flora line. On the reverse side of each package there is an illustration of a flower grown.”
CREDIT
- Agency/Creative: LOCO Studio
- Article Title: LOCO Studio – Flora packaging (concept)
- Project Type: Packaging
- Format: Box
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
