Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

LINEA The Spirit Valle – D.U.C Whisky by Booba

LINEA The Spirit Valle – D.U.C Whisky by Booba

” Duc de Boulogne is back with a new project…  The rapper BOOBA is launching D.U.C., a French triple cask whisky developed in partnership with Maison DAUCOURT. The graphical approach – conceptualized and designed by LINEA, the designers from the Spirits Valley – is totally at odds with the market conventions. With this illustrated label of an eagle-owl, the brand is at the crossroads of two cultures: rap and tattoos. The anagram D.U.C conveys authority, power and masculinity. The bottle stands out for its black satin coating with decorations mixing screen printing and gold hot-stamping. The cap in real wax seals the stamp to establish a ritual special to the brand upon opening. The back of the bottle is partly transparent to show the golden reflections of the whisky. With its Identity and disruptive aspect, this whisky reflects the image of its creator.”

 

CREDIT

  • Agency/Creative: LINEA The Spirit Valle
  • Article Title: LINEA The Spirit Valle – D.U.C Whisky by Booba
  • Project Type: Packaging
  • Format: Bottle
  • Substrate: Glass

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0