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Kylie Minogue Launches Her New Wine Range

Kylie Minogue Launches Her New Wine Range

The pop icon unveiled her new range of elegant wines last month with a bright, refreshing, French Rosé – a wine she has a great passion for. The brand launch has been made in collaboration with Benchmark Drinks, and Creative design by Studio Parr.

Paired-back, restrained, elegance characterises the design: the label is layered with tactile finishes – beautiful debossed lettering into heavyweight cotton material, with rose gold foil detailing allowing Kylie’s recognisable signature, in gloss black, to stand out on shelf. It gracefully complements the wine’s long-necked, elegant shaped bottle finished with a unique pearlescent capsule.

“I’ve had the pleasure of working with Studio Parr for over 5 years and continue to be impressed by their creativity, flair and eye for detail”.  Richard Dennis, Benchmark Drinks

Studio Parr has also created a range of flexible brand equities that have been applied to merchandising, POS, marketing materials and further exciting wine launches to support the launch’s rollout over the next 6 months.

“It’s been a great privilege working closely with Kylie and the team at Benchmark to bring their vision to life – a dream partnership.” 
Will Parr, Creative Director @studio.parr

CREDIT

  • Agency/Creative: Studio Parr
  • Article Title: Kylie Minogue Launches Her New Wine Range
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Global
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Experience, Brand Guidelines, Brand Identity, Brand World, Branding, Packaging Design, Tone of Voice
  • Format: Bottle
  • Substrate: Pulp Paper

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