AleXX Red Fire Monkey is a limited edition version of the New Year’s packaging design of the famous Ukrainian brandy dedicated to the Year of the Red Fire Monkey according to the Chinese calendar.
For AleXX Red Fire Monkey, an exquisite packaging was developed with an illustration of a monkey carrying fire. This symbol indicated the secret knowledge stored by this wise animal – the patron saint of 2016 and, at the same time, sent allusions to brandy, in the birth of which the fire element plays a huge role.
The image of a monkey detailed with an iridescent ornamental pattern was realized using complex combination printing on metalized foil with lamination technology. As a result, the brand received a unique package that stood out in retail with a play of matte and glossy surfaces when moving past the trading shelf, and consumers have a bright and stylish New Year’s “fetish” for the festive table.
Cognac, packed in an AleXX Red Fire Monkey tube, showed the highest level of sales in the brand’s history.
CREDIT
- Agency/Creative: Krylia FMCG Branding
- Article Title: Krylia FMCG Branding Designs New Year “Red Fire Monkey” Limited Edition Packaging Design for AleXX Cognac
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Ukraine
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Identity, Branding, Graphic Design, Illustration, Packaging Design, Product Naming, Tone of Voice
- Format: Bottle, Tube
- Substrate: Glass Bottle, Pulp Carton, Pulp Paper
