“This is a self initiated project where I decided to redesign the logo and labels for one of Swedens smallest breweries;U&Me Beer AB from Umeå. I wanted to avoid the design of typical beer labels and used colors that would stand out on the shelves. Also, I wanted to find an innovative way to fix the labels on to the bottles and therefore I saved an edge for the especial look. Please tell me what you think. Cheers!”
CREDIT
- Agency/Creative: Kalle Lund
- Article Title: Kalle Lund – U&Me Beer (student)
- Project Type: Packaging
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
