Arjun Parikh – “Siznal” – a product by “Manpasand Beverages Pvt Ltd”
“ The brief was to redesign the packaging of “Siznal” range of juices produced by Manpasand Beverages, India. These juices were targeted towards the Indian professionals leading a busy and fast paced life; something to consume on the go. My aim was to take an illustrative approach towards the design, making it stand out amongst its Indian competitors. The design aimed at being organic, reflecting on the nature of the product (The juice uses organic honey as a sweetener instead of sugar). Contrary to the meaning of seasonal, the product is available all year round. However, a decision was later taken to work with the background but use a composition with actual images on the front surface.
The use of illustration was the unique feature of the packaging. Also, bright colours made it pop and stand out on the shelves in supermarkets and grocery stores. Use of an organic pattern in the background reflected upon the juice inside and gave it a playful vibe.”