Bunker Distillery is a distillery located in León, Spain that makes all its products in a very traditional way, taking great care of the ingredients and the way of production. The market to which this gin is directed is a public that likes to enjoy exclusive products, who like the experience of trying different and artisan products. From the first meetings, the client stressed to us that he wanted a design that would remind us of old medicine bottles, from the bottle to all the details. To do this, we begin by painting the bottle with a very particular green, which reflects that ancient sense. The label has a complex printing technique, with stamping and dry strokes accompanied by a premium paper with a lot of weight. We also designed the cap, with a coppery appearance and with details that make it easier to open. Thus, the set is a bottle that reminds of an old apothecary bottle and that reflects the craftsmanship with which the product is made.
The strategy we followed was to position the product as a premium product, which is sold in delicatessens and department stores since it is a product that has a high cost due to its craftsmanship and elegance. The bottle is accompanied by a wooden box, individually sealed and silk-screened, remarking the luxury aspect of this gin.
With this design, our client has been able to enter the most distinguished shelves as well as bars and pubs that demand a premium product and a design according to the product, since they like the product to look good on their shelves and that has been possible thanks to the overall design of the packaging as a whole that draws attention for its distinction, color and cap.
It has also been a success in billing, since thanks to the new design the client has increased its turnover by 25% as well as new clients who with the packaging they had before did not want to buy the product because they said that it did not reflect all the benefits of the product contained. Due to the success of the design in the market, the client has commissioned us to design another line of products such as whiskey and vodka.
- Agency/Creative: Javier Garduño Estudio de Diseño
- Article Title: Javier Garduño Estudio de Diseño Creates New Packaging Design for Origen Gin
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Market Region: Multiple Regions
- Project Deliverables: Brand Strategy, Graphic Design, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper