Design Mission – Establish an Antibacterial Brand Identity: There are more and more brands that are producing antibacterial products as people nowadays are taking personal hygiene seriously. Unlike other standardized bottles, we were tasked by our client to design a concentrate bottle that could manifest their brand values and enhance product recognition. In response to the global zero waste movement, we leveraged plastic which can be 100% recycled to design a product that lessens the impact on the environment.
HUEMON‘s Perspective – Good design can enhance brand identity and product recognition: Industrial design builds product image: The most direct way to increase brand distinctiveness is to change its appearance. People can only differentiate a product from its name in sales channel as most products are designed in standardized template. Unlike other brands, we put customers into consideration by refining both the size and style of the bottle and its cap into squircle shape so that they have more space for storage. Furthermore, the ‘Shield’ bottle cap is designed as a measuring cup which reduces time-consuming steps.
A brand story about mums protect their babies: A brand with a strong brand identity can generate the right feeling for customers. The design concept comes from baby’s flawless skin. HUEMON create lines and curves on the bottle which make it look and feel like a baby’s skin as the target audiences are mainly mums who have a child to take care of. Also, the bottle is tactile and smooth which generates a deep brand impression.
Design Features: ‘Shield’ bottle cap- Facilitate measurement: The ‘Shield’ bottle cap design shows how HUEMON value customer experience. Therefore, the bottle cap was designed as a measuring cup which can fill in 10ml and 30ml of the concentrate which means that customers can easily measure by pouring the concentrate into the cap then mix with water
Given that the texture of women’s skin is smooth and the target audiences are mainly mums, HUEMON refine the bottle corners less sharp and create lines and curves so that customers could gain a great sensory experience from the sensation given when feeling it. In addition, customers would feel just like looking after their babies when holding the bottle.
Eco-friendly materials- A mission to protect the environment: HUEMON is experienced in using recycled materials, working with the most professional manufacturer. The product is made from recycled milk bottles and plastic cups which mean it can be 100% recycled, and the design process is in line with the Blue Angel Eco-Label. Thus, it could be an iconic design in Taiwan for using recycled plastics cups and bottles as materials.
Squircle shaped bottle – A more space-saving bottle: Squircle shaped bottle can not only help the product stand out but also save space for storage and shipping. Compared to previous bottle, it can save 10% space per bottle in shipping and storing
- Agency/Creative: HUEMON Design
- Article Title: Industrial Design for Bottle
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Taiwan
- Market Region: Asia
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Packaging Design
- Format: Bottle
- Substrate: Plastic