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ImasD – Club Colombia

ImasD – Club Colombia

(English)

“Club Colombia” is Colombian Premium beer brand with long history and recognition, but with low differentiation in their packaging compared to mainstream beers. We developed a packaging to communicate their values to the consumer. The re-design strategy came up from the study of the pre-colombian culture referents and a deep user centered research. The objective was to create a stylized and elegant bottle silhouette, which allowed a good grip. It has textures that generate sensorial communication in all angles, and a thick and elongated neck like the pre-colombian pectorals”

(Español)

“Club Colombia es una marca de cerveza premium en Colombia, de larga trayectoria y reconocimiento pero con baja diferenciación en su packaging respecto a cervezas mainstream, por lo que desarrollamos un packaging que comunicara sus valores al consumidor. A partir del estudio de referentes de la cultura precolombina y a la clasificación de los usuarios del concepto premium y elegante, se planteó como estrategia generar una silueta de botella estilizada, elegante, que permitiera buen agarre, con texturas que generaran comunicación sensorial en todos los ángulos, un cuello grueso y alargado que hiciera referencia a los pectorales precolombinos.”

CREDIT

  • Agency/Creative: ImasD
  • Article Title: ImasD – Club Colombia
  • Project Type: Packaging

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