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Identity of the School Gorizont Created by Hattomonkey

Identity of the School Gorizont Created by Hattomonkey

So let’s take out the sheets of paper and put that down: “The test” – this is the word that made millions of kid’s hearts tremble with fear. The time of mandatory cramming is far gone and we’re learning the things that we’re really interested in. And there are lots of things we are interested in: from getting a new profession to broadening your outlook. And sometimes you can do both at the same time by studying at the sommelier school. A school with a modern approach to education, with a focus on practical skills and friendly atmosphere needs its own bright edgy signature style.

The main idea of the school’s signature style was inspired by the namesake festival. The reason behind this decision is very simple: it was the same company that organized the event and founded the school. Furthermore, the idea of the school came after the great success of the festival’s educational sections. Let us state that again that the idea in the core of the style concept is of the tilted horizon. And the tilt of Gorizont is not random, it’s 11º typical for wine.

The style of the school is not a thoughtless adaptation. One and the same idea was interpreted in a very different way. The shape of the corkscrew is still visible in the school’s logo and bright colours create a friendly atmosphere whereas the block-letters underline the clarity of the presentation. We have prepared the design of the notepads, pens and pencils, badges, folders, presentations.
Several rounds of students have already graduated from the school that also managed to adapt to an online-reality.

CREDIT

  • Agency/Creative: Hattomonkey
  • Article Title: Identity of the School Gorizont Created by Hattomonkey
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Russia
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Identity, Graphic Design
  • Industry: Education
  • Keywords: school, sommelier, wine

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