Pop & Pac Studio – Red Roaster Coffee
“Red Roaster is a British institution. For over a decade the cafe has been part of Brighton’s cultural fabric. Pop & Pac were tasked with developing an identity that would refresh the tired and dated past, but not lose the established provenance of the venue. The brand also had to translate on everything from interior design to the packaging of their own coffee.”
CREDIT
- Agency/Creative: Pop & Pac Studio
- Article Title: Identity, Interior and Packaging Design of a Cafe Brand that’s a British Institution
- Project Type: Packaging
- Agency/Creative Country: Australia
- Format: Bag, Cup, Tube
- Substrate: Plastic, Pulp Carton, Pulp Paper
- Industry: Food/Beverage
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
