The Armenian way of making coffee is praised throughout the world. The coffee culture in the country is unlike anywhere else; it is a ritual, a national tradition. Nothing accompanies a pleasant conversation better than a good cup of aromatic coffee. And nothing complements coffee quite like the Armenian brandy.
Ararat with the taste of Coffee is a fresh take on this tradition, the familiar taste of two drinks in a new blend. In this spirit, we have united the legendary Armenian brandy Ararat with the beloved taste of coffee. A modern classic is thus born! Ararat Coffee reveals a rich aroma with notes of brandy and roasted coffee beans, complemented by a full, velvety taste and a warming coffee finish. Ararat with the taste of Coffee can accompany your sincere meetings with close friends and relatives, creating for you new Ararat moments. This drink can be served neat, chilled or with your favorite mixer, unveiling new facets of flavour. Mediacrat is proud to announce that the result of its work – the new packaging for Ararat coffee flavored brandies – is now available to all connoisseurs of superior design and alcohol in supermarket aisles in Russia and worldwide.
Mediacrat agency developed packaging design and activation tools for the new product. Ararat Flavours subrange now consists of two tastes: Ararat Apricot and brand new Ararat Coffee flavored brandies. Main product markets are Russia, Armenia, Eastern Europe countries and USA.
Packaging was developed while whole core range was relaunched. Design was made according ещ the new brand guidelines and consists of coffee motifs with different finishing options.
Mediacrat produces special interest and custom media content, offers a wide range of creative, BTL and other media services. Founded in 2004, today Mediacrat is one of the most dynamic media holdings in Russia and is particularly well known for its products and services in such segments as international business, private banking and wealth management, sports and lifestyle for men as well as corporate media.
- Agency/Creative: Mediacrat
- Article Title: Identity and Packaging Design for Ararat Coffee Flavoured Brandy
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Branding, Graphic Design, Packaging Design, Product Architecture
- Format: Bottle, Box
- Substrate: Glass Bottle