Brasgroup is the merger of the two companies, the challenge was to create a strong brand that would demonstrate the experience of the two companies in one. A dynamic company, which is modern, showing affection and care, as this is how Brasgroup works – with a lot of love and care.
Concept: For the construction of the Brasgroup brand, I created a completely free and casual logo that, at the same time, conveys security, elegance and even a little daring. With these elements the brand manages to be modern, dreamy and cheerful.
The construction of the identity is based on using cores for the 2 areas that we will launch: Brasgroup pets and Brasgroup baby, adding to the brand look and highlighting each of these segments in the market. Green is the color of nature, animals, free and natural life. Yellow is the color of the Sun, of Birth. It is light, energy. And joy. Black is the color of elegance. It transmits safety and quality in the products it sells.
- Agency/Creative: PSNDesign
- Article Title: Identity and Branding for Brasgroup by PSNDesign
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Identity, Brand Redesign, Brand Strategy, Graphic Design, Packaging Design
- Industry: Manufacturing
- Keywords: brand identity, stationery, brand, branding, packaging design