(Italian) “Una LIMITED EDITION progettata per Varvaglione, un brand vinicolo di fama internazionale. L’idea era quella di creare una bottiglia che potesse diventare un oggetto di design, di culto. Vestire la bottiglia di un tessuto con 3 texture prese in prestito dalla moda è stato il concept. L’etichetta è avvolgente, preziosa, unica.”
(English) “A LIMITED EDITION designed to Varvaglione, a wine brand of international fame. The idea was to create a bottle that could become a design object of worship. Dress up a bottle of fabric with 3 textures borrowed from fashion was the concept. The label is enveloping, precious, unique.”
CREDIT
- Agency/Creative: Idem Design
- Article Title: Idem Design – Varvaglione Limited Edition
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
