Certainly one of the most important factors in identifying a product’s identity is its country’s history. Also the organicity and the direct relationship of the farm to the packaging allowed us to use appropriate elements in the design.
The design of the character inspired by the brand name is Achaemenid soldiers. Which combines authentic Iranian herbal and Iranian identity.
The choice of black and bronze color was mostly due to the luxury and the black tea. The simplicity and minimalism of the product have also been at the forefront of the design and implementation of studio designers.
- Agency/Creative: Studio Metis
- Article Title: High-Quality Organic Label Tea
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Iran
- Market Region: Asia
- Project Deliverables: Brand World, Graphic Design, Illustration, Packaging Design
- Format: Box
- Substrate: Pulp Carton