Avtrsm, a sports and cultural company engaged in retail, education and performance. It mainly promotes skipping. In order to highlight the brand image, we take the representative letter “A” of the brand name combined with the image of skipping rope as the trademark element, and show its approachable by the round small order “A”, and design its brand font with the folding shape of rope. Bright red with youthful vigor for exclusive colour. Through simplification and integration, the trademark can fully represent the various categories of the brand.
CREDIT
- Agency/Creative: Higgs Design
- Article Title: Higgs Design for Avtrsm Identity Skipping Rope Brand
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Macau
- Market Region: Asia
- Project Deliverables: Brand Architecture, Branding
- Industry: Education
- Keywords: Brand, Graphic Design, Logo Design, Macau, Avtrsm, sport brand, skipping rope , Identity, Brand Identity Design, Design, Macau Design
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
