Higgins has a burning passion for the extraordinary – part two: limited edition packaging for the launch of JACK DANIEL’S Tennessee Fire for Brown-Forman.
This assignment also involved limited edition packaging in the category alcoholic drinks and spirits – and it was a real packaging design highlight: the development and implementation of the Jack Daniel’s Tennessee Fire Hose. Every single bottle was wrapped by hand using original fire hose material and then carefully labelled. The result was a unique product that nobody will be able to extinguish it from their memory in a hurry.
- Agency/Creative: Higgins Design
- Article Title: Higgins Design Wrapped Jack Daniels Tennessee Fire in Original Fire Hoses
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Germany
- Market Region: Europe
- Project Deliverables: Brand Experience, Brand Identity, Brand World, Branding, Identity System, Packaging Design
- Format: Bag
- Substrate: Glass Bottle