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Hi! Estudio Designed a Mexican Aguardiente for Throats With Fire

Hi! Estudio Designed a Mexican Aguardiente for Throats With Fire

The brandy is an alcoholic beverage distilled from a fermented alcoholic. There is a great variety of agricultural organic substances whose fermented paste or juice is used for their extraction, including fruits, cereals, vegetables and grains. The spirits come from a multitude of plants rich in sucrose, which is the essential element in the elaboration of the drink (since from this wave ethanol), the spirits in principle being alcohol diluted in water. The brandy thus takes its name from “Aqua” and “Ardiente” from the Latin “Ardens”, lexeme “Ardie”, referring to its low flammability, although it is also said that the name is due to the sensation of the alcoholic liquid substance when be ingested. “Aguardiente” can refer to practically any alcoholic beverage obtained by distillation, but the name is applied mainly to those that have between 30% and 59% of degree or volume of alcohol (see alcohol content).

While the emergence of the making of distilled beverages is related to the use of alembics and alchemists by Arab alchemists in ancient times, distillation methods were not fully developed until the late Old Age and early Middle Ages. The manufacture of distilled beverages spread throughout Europe and the world, giving way to a great variety of flavors, colors and aromas, which occur depending on the type of distillation, the distilled raw material and the different additives. These properties change from one culture to another according to customs, as well as the use of the term brandy itself.

Aguardiente is a distilled drink obtained from the juices and molasses of the sugar cane, previously fermented. Manomaña is a Mexican Aguardiente characterised by a prominent flavour and a high degree of alcohol. Mañoso, It is said that the person who has skills or abilities, the one who takes advantage of the situation. Manomaña tells us about a person who has skills with his hands to carry his bottle anywhere. The bottle of aguardiente as her faithful companion. A project full of Mexican proverbs, which evoke the streets of some dangerous neighbourhoods in Mexico. A graphic identity endowed with irony and sarcasm in a premium drink that is endowed with the highest standards of quality and exclusivity.

A risky proposal was made in which the main icon is composed by a hand of 10 fingers, a “crafty hand” we made the design of the bottle using an aesthetic art deco with colors that cause nostalgia & dreams.

A high alcohol drink with a graphic identity that represents the same. An image, tough, heavy but at the same time captivating and evocative.

CREDIT

  • Agency/Creative: Hi! estudio
  • Article Title: Hi! Estudio Designed a Mexican Aguardiente for Throats With Fire
  • Organisation/Entity: Agency, Published Self Promotional Design
  • Project Type: Packaging
  • Agency/Creative Country: Mexico
  • Market Region: Multiple Regions
  • Project Deliverables: Brand Naming, Brand World, Branding, Product Naming, Tone of Voice
  • Format: Bottle
  • Substrate: Glass Bottle

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