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Hi! Estudio Design Branding for Grooms Catnip

Hi! Estudio Design Branding for Grooms Catnip

Body language, and more specifically, the language of the tail, is very important when trying to identify how cats show love.
Sometimes cats show love by pushing their way through your legs, or even just sitting close enough that their tail touches you when they swing it. A very happy cat tail position is upright, with a slight curve at the top. Similarly, if a cat feels comfortable enough to offer a belly, it means the greatest sign of trust and affection towards you.

According to the Gosbi.com page, catnip belongs to the genus Nepeta and the species Nepeta cataria.
It is also known as catnip, catmint or cat basil. It is the plant that two out of three cats fall in love with when they perceive its intense minty smell.
When they run into it, the kittens react in a peculiar way, smelling it and rubbing their body, to further activate its aroma. Who else who less, we have all heard about the mysterious plant that causes so many curious reactions in most cats.
We made a playful graphic identity giving this “GROOMS” product a serious and professional character.

Under the premise that all cats should be happy, we designed grooms, a brand of “nepeta” grass that works as a creative stimulator for cats. A food that keeps cats active and playful. An irresistible herb for cats, we carry out the naming, Packaging and Branding, balancing a friendly and clinical graphic identity. The main character is a cat with 3 eyes that represents the awakening of his consciousness through meditation and the use of catnip. Cats find this plant irresistible. When sensitive cats smell catnip, they often exhibit certain common behaviors. They may rub their head and body in grass or jump, roll, meow, chew on it, and salivate. They may then show euphoria or excitement that usually lasts between 5 and 15 minutes.
We intend to create the packaging so that it is irresistible for owners who love their cats, for those who believe that their cat is part of the family.
While cats cannot say “I love you,” they can use available vocalization to help them communicate affection.
Purring is often used as a sign of pleasure and satisfaction, although it’s not just about your cat having an enjoyable experience, it’s letting you know through vocalization how much they enjoy their bonding time. a way to reward cats and show them the love they require through GROOMS CATNIP.

CREDIT

  • Agency/Creative: Hi! estudio
  • Article Title: Hi! Estudio Design Branding for Grooms Catnip
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Mexico
  • Market Region: Multiple Regions
  • Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Identity System, Research, Tone of Voice
  • Format: Bag, Bottle, Pouch
  • Substrate: Glass Bottle, Glass Jar, Pulp Paper

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