Oriental Packing Co., Ltd. – HAYASHI
The packaging concept is based on the theme of full moon gathering and Taiwan’s very first elevator department store – HAYASHI.
The gift box uses bronze and brown as background color, complemented by wooden pointers to create the classic elevator look. The pointers point at different phases of the moon, signifying the connection of old history and memories. Two parts of the box can be put together to reveal the image of a full moon, reminding us the importance of family reunion as our time flies.
CREDIT
- Agency/Creative: Oriental Packing Co., Ltd.
- Article Title: HAYASHI Pineapple Cake Gift Box
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Taiwan
- Market Region: Global
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
