Forpet is a beloved brand of dog food on sale in China and elsewhere.The inspiration of the design comes from the commitment of Forpet dog food with unconditional care for all dogs. As a caring caregiver and a leader in pet health, Forpet is designed to strike a balance between warmth and expertise, making Forpet a versatile product. Every dog is here was the chosen statement for Forpet and a series brand was designed.
The humanized packaging design consists of a series of five hand-drawn watercolor illustrations of dogs as a dog family, stressing the Forpet is commitment to caring for every dog. The watercolor illustrations of five dogs are vivid and give a sense of spirituality. They can be used in combination with different flavors of dog food packaging, giving Forpet a colorful story. These watercolor illustrations are warm and friendly dog faces, which retain a strong sense of individuality.
The design encourage people to discover the dog is multiple characters and emphasise that dogs need a healthy life. The packaging is opaque and of high cost. The Forpet dog food had a remarkable sales performance during the Tmall.com 11.11 Shopping Festival. According to the feedback of the packaging from customers, the design is novel and friendly, and it was well recognised.