Water is vital for the life of all and for the survival of the species. Given its enormous economic, social and environmental importance, its quality, purity and abundance are crucial for the future of Humankind. Because it is a finite natural resource, time is short, but we believe it is in the hands of each and every one of us to contribute actively to a real conservation of the ecosystems.
The goal of this self-promotion “H2Om” packaging is, precisely, to sensitize Omdesign’s partners for this situation, at the same time that we reinforce our commitment to the future.
The pollution of the oceans, associated with the excess of plastic, is another universal problem making us realise that a change in attitude and the habits of society is fundamental, on behalf of future generations, and we should all make a sustainable commitment every day that could make the difference… And time is running out.
We want to daily contribute to a more sustainable world and that is why, with our ideas well fermented, we have created this unique, recyclable and reusable packaging for toasting to 2020 with all our clients and partners.
“Eau de vie” – or wine brandy, as we know it – was the drink chosen for this celebration. Symbolising the fire of life, it reflects the strength and excellence with which we, at Omdesign, embrace each project and the consistently distinctive way we want to continue to surprise the market, year after year.
With this packaging, we want to challenge our clients and partners to, after sharing this wine brandy, reuse this drop-shaped H2Om bottle, without moderation, for pure, crystal clear water. The external box is made of recycled cardboard and has special cutting, whereas the bottle is adorned with decorative elements that praise the simplicity of this packaging.
- Agency/Creative: Omdesign
- Article Title: H2Om – To Use and Reuse This Packaging Without Limits
- Organisation/Entity: Agency, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Portugal
- Market Region: Global
- Project Deliverables: Brand Strategy, Branding, Packaging Design, Research
- Format: Bottle, Box
- Substrate: Glass Bottle, Pulp Carton