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Fruit Sparkling Wine Sparkling Wine with High Fruit Juice Content

Fruit Sparkling Wine Sparkling Wine with High Fruit Juice Content

FRUITREE is a sparkling wine with high fruit juice content. To communicate this feature of the sparkling wine that it uses over 30% fruit juice the bottle itself was designed to look like a fruit tree. The target consumer: The mainly female consumer. Who likes 100% juice and can not drink high present alcohol. Who thinks regular wine is too strong and doesn’t drink strong alcohol in general. Standing out a lot on the shelf and sold rapidly, price: $5 USD or less for 500ml.

CREDIT

  • Agency/Creative: yuko takagi
  • Article Title: Fruit Sparkling Wine Sparkling Wine with High Fruit Juice Content
  • Organisation/Entity: In-house, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Japan
  • Market Region: Asia
  • Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Product Naming, Research
  • Format: Bottle, Sleeve
  • Substrate: Plastic

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