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FRANK FURNITURE Branding and Identity Design

FRANK FURNITURE Branding and Identity Design

Brianne Hadley – FRANK FURNITURE

After completing market research and performing an analysis on competitors with the potential brand, it was concluded that the brand must offer a unique service to meet the current market’s needs. Many consumers in the current market seem to want highly customizable products. This is why FRANK offers customizable furniture with a DIY, approach. FRANK’s target audience is buyers in the age range of 25-50 who value creativity and an outside-the-box approach to life. FRANK itself stands for bold and unapologetic, which is what the furniture and brand reflect.

CREDIT

  • Agency/Creative: Brianne Hadley
  • Article Title: FRANK FURNITURE Branding and Identity Design
  • Organisation/Entity: Student, Published Self Promotional Design
  • Project Type: Packaging
  • Agency/Creative Country: United States America
  • Market Region: North America
  • Industry: Retail

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