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Four Characters, as Diecut Silhouette on Limited Edition Wine Packaging Labels

Four Characters, as Diecut Silhouette on Limited Edition Wine Packaging Labels

Voice – d’Arenberg, The Old Bloke & The Three Young Blondes

” In 2015, d’Arenberg released the two most premium wines of its 104 year history, to be sold exclusively at its cellar door. To honour this limited edition release, a truly unforgettable packaging solution was required. One of these two wines; ‘The Old Bloke & The Three Young Blondes’ is so named for the old Shiraz vine and three ‘young’ white varietals from which the wine was made.Each of the titular characters is represented as a diecut silhouette on an individual label. Much like the wine itself, the four personalities are ‘blended’ together by being overlayed one on top of the other—each creating a window to the next and achieving an effect of tactility and depth. The finished package is presented in a paper wrap (the houndstooth pattern a nod to the Old Bloke’s flat-cap) and a unique letterpress label featuring the story behind the wine and d’Arenberg’s iconic red stripe.”

CREDIT

  • Agency/Creative: Voice
  • Article Title: Four Characters, as Diecut Silhouette on Limited Edition Wine Packaging Labels
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Australia
  • Market Region: Global

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