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Florigami – Fruit and Flower Fusion Jams

Florigami – Fruit and Flower Fusion Jams

Flowers in their very sense please all the five senses. Their beauty our eyes, their fragrance our nose, their petals our touch , their flavour our taste buds. Not to mention, they are promising sources of nutrients, minerals, antioxidants, vitamins and dietary fiber. Owing to these attribute flowers are one of the best ways of expanding the children’s taste buds, while packing up on taste and fruity flavors. Eating preferences of children are established early in life, so exposure to
a variety of healthy foods in childhood is a major factor in long-term health.
Their taste buds are becoming more and more dominated and limited to simple salt and sugar.
Also our everyday life, which is rapidly getting claustrophobic and hassled, an urban millennial’s bond with nature and food itself is evidently diminishing today. Florigami, with its flower infused flavors, wishes to restore the same with products that bring you closer to nature while turning meal times into an delightful experience. Flowers in their very sense symbolize love and care. This product helps you do the same for the ones you love and the environment. Florigami allows you to step back from your hassled lives and indulge in the sweet ,aromatic fruits and flowers. With flavors that please both young and old, it turns meal times into into a flavorful, rejuvenating and sensory experience.

Areas of focus for the packaging:
Making nutrition attractive for moms as well as the kids.
To get the kids accustomed to versatile flavours, experiences and textures, thereby breaking their rigid simple sugar driven taste buds
Easy identification of different flavours.
Ecofriendly packaging.
Bringing the essence of love, care and joy to the brand.

The inspiration of the name Florigami comes from Origami which is a act of care, craft and joy. The illustrations and the color palette are inspired from the natural colors and forms of the particular fruits and flowers. The outer cover of the glass jar is made up of seed paper that gives it a natural texture which adds value to the organic soul of the product.

CREDIT

  • Agency/Creative: Pooja Kulkarni
  • Article Title: Florigami – Fruit and Flower Fusion Jams
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: India
  • Agency/Creative City: Pune
  • Market Region: Global
  • Project Deliverables: 3D Modelling, Brand Identity, Brand Tone of Voice, Design, Graphic Design, Illustration, Label Design, Packaging Design
  • Format: Jar
  • Substrate: Glass Jar
  • Industry: Food/Beverage
  • Keywords: Florigami, fruit, flower, jams, food, packaging design, graphic design

  • Credits:
    Researcher: Kashish Pardeshi

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