FlexGym – A network of gyms designed for people who are professionally engaged in bodybuilding and beginners who have decided to give their body a workout.
The main metaphor is that by “pumping”, i.e. bending and unbending your muscles, you overcome your complexes and thereby change your life.
The brand’s motto is “Drive Out Your Line”!
CREDIT
- Agency/Creative: Alexander Kislov
- Article Title: FlexGym Naming and Identity Design
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Branding, Graphic Design, Identity System
- Industry: Health Care
- Keywords: Identity, Graphic design, Gym, Sport
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
