FlexGym – A network of gyms designed for people who are professionally engaged in bodybuilding and beginners who have decided to give their body a workout.
The main metaphor is that by “pumping”, i.e. bending and unbending your muscles, you overcome your complexes and thereby change your life.
The brand’s motto is “Drive Out Your Line”!
- Agency/Creative: Alexander Kislov
- Article Title: FlexGym Naming and Identity Design
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Branding, Graphic Design, Identity System
- Industry: Health Care
- Keywords: Identity, Graphic design, Gym, Sport