The brand name Expression Noir (Dark Expression, translating from French) is based on the essence of Cabernet Sauvignon grape, who has an expressive, deep and strong flavor and smell. With that in mind, I created this label concept to convey the wine flavor impact, something expressive em memorable. To differentiate the Cabernet from the Sauvignon Blanc, I took advantage of the wine color itself coloring a different splash behind the brand logo.
CREDIT
- Agency/Creative: Caio D'art Design
- Article Title: Expressive Wine Label Design
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: North America
- Project Deliverables: Brand Naming, Packaging Design, Research
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
