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Experimental Wine and Spirits Brand

Experimental Wine and Spirits Brand

Press + Bloom is an experimental wine and spirits brand that blends traditional categories. The brand aims to develop a series of collaborations between winemakers and other craft beverage disciplines. ‘Press’ represents the ever constant presence of wine, and ‘Bloom’, the always changing collaborator.

The label features a typographic system that presents the relationship between the constant and variable (wine and collaboration). ‘Press’ remains locked in all executions reflecting that wine is constant and in every product; where ‘Bloom’ is repeated with various eclectic and experimental letterforms representing the ever-changing collaborator. For each new product release, the ‘Bloom’ lettering will be expressed uniquely.

CREDIT

  • Agency/Creative: Voice
  • Article Title: Experimental Wine and Spirits Brand
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Australia
  • Market Region: Multiple Regions
  • Project Deliverables: Brand Architecture, Brand Identity, Brand Strategy, Branding, Graphic Design, Packaging Design, Photography
  • Format: Bottle
  • Substrate: Glass Bottle, Pulp Paper

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