The Brand

Guiner was born with the proposal to facilitate and uncomplicate the life of the entrepreneur. An easy and fun accounting, so that everyone can follow the flow of their business normally, focusing on the simple things in life.

The new tools and resources come to transform the way of working with new intelligent and effective assets, with each other and with customers. Technology and digital devices impact many professions, and the accounting professional is no different.

No matter the type of business, we embrace your cause as if it were our own, always seeking a strategic solution, a beautiful and functional name for the segment, a logo and visual identity aligned to the brand objectives.

And with Guiner it was no different. We had the pleasure of receiving this invitation to build the entire project, from naming and visual id to positioning. The company has qualified professionals and years of experience in the accounting sector.

The Solution

We need to give a new meaning and re-entry to accounting in the current times by using the best practices that the market makes possible. New tools and resources come to transform the way we work with new smart and effective assets, with each other and with clients. Technology and digital devices impact many professions, and the accounting professional is no different.

A self-respecting brand/company today has to be willing and know better to support its employees – endomarketing – a quality of service can only be achieved with good employees. Good employees are the result of internal action plans, living and believing in the company culture, mission, and well-defined and declared values.

Due to the Covid-19 pandemic, companies are investing in public health and wellness solutions (problems related to mental and physical health highlight the employee-company relationship, highlighting even more brands that are concerned only with corporate, ingressive aspects – therefore the value of a positioned and humanised brand that cares about the internal and external image) and for this we seek the era of connection as a basis.

The Naming

The name “Guiner” came about from one of the brand’s needs for expression, present in its tone of communication, which called for triggers of change, an invitation to transformation and growth.

Guiner is an invented name that was formed from the union of the prefix “guin” from the popular expression “to turn around” + the suffix “er”, which in English indicates “that or what”. Thus, Guiner means “one who makes a turn”.