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Equus Design Consultancy Appointed to Rebrand RSP

Equus Design Consultancy Appointed to Rebrand RSP

RSP Group is a leading architectural practice worldwide, and we were appointed to reposition them away from their ‘project architect’ legacy towards their more current ‘design architect’ persona, and give them a more consistent brand image across their network. Built around the positioning ‘Design Reimagined’, we re-crafted their brand signature with a cleaner, contemporary feel, complemented by a supergraphic based on kaleidoscopic planes that captured their design philosophy, ‘Giving life to space’, derived from one of the sayings of Lao Tze.

CREDIT

  • Agency/Creative: Equus Design Consultancy
  • Article Title: Equus Design Consultancy Appointed to Rebrand RSP
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Singapore
  • Market Region: Multiple Regions
  • Project Deliverables: Brand Architecture, Brand Experience, Brand Guidelines, Brand Identity, Brand Redesign, Brand Rejuvenation, Brand Strategy, Graphic Design, Identity System, Rebranding, Research, Tone of Voice
  • Industry: Real Estate
  • Keywords: Architectural, rebranding, supergraphics, graphic design,

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