Neo Khama – Equi London
A pioneering approach to nutrition.
Equi London combines leading science with ancient theory to create all-in-one nutritional supplements, designed for the modern busy women. Each product has been expertly formulated based on the functional medicine model – the understanding that each of your bodily systems requires its own specific nourishment to create overall wellbeing. The range combines over 60 of the highest quality ingredients that work to restore balance and synergy between those systems, so you look and feel your best.
The packaging was designed to reflect both ancient and modern practices, pairing timeless apothecary style glass jars with a clean, modern label to create a balanced, sophisticated and minimal look. The typography also conveyed a mix of old and new – a classic serif font contrasted with a contemporary sans-serif font.
Given the perishable nature of the packaged goods, we chose jars made from amber glass for its durability and UV and blue light protection. We wanted to make the packaging as sustainable as possible and made a conscious decision not to include an additional external box. This created a design challenge as we needed to incorporate all the legally required text on one label while still retaining the minimal look we were aiming for.
Overall, the design needed to ensure a balance of durability and function and to clearly communicate the brand message as well as the health benefits of the formulas. It was also crucial that the product stood out on the shelf amongst a sea of competitors and we focused on connecting with our target market: those who appreciate good design alongside top quality, natural products.