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Ellie Cho – Laxmi (Student)

Ellie Cho – Laxmi (Student)

“Laxmi is a well known Indian food product brand with a full array of products ranging from rice, beans, legumes, condiments, spices and exotic flours using 100% vegetarian ingredients, and representing all regions of India, Pakistan and Bangladesh.

The challenge was to keep the established familiarity of the Indian tradition – while refreshing it – so that it speaks to a younger Indian and American audience.”

CREDIT

  • Agency/Creative: Ellie Cho
  • Article Title: Ellie Cho – Laxmi (Student)
  • Project Type: Packaging
  • Format: Box, Jar
  • Substrate: Glass, Pulp Carton

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