Beer Racer. Since the founding of the Brewery in 2011, we have developed the visual identity of the company and its products. Inspired by the industrial history of the workshop and its founders, the identity of Beer Racer represents the high quality of its beers, dedication in production and honesty in the personality of the brand. For the generic beer collections, we developed labels inspired by American posters from the 60s, with illustrations by Oscar Llorens and colours that represent the personality of each style.
CREDIT
- Agency/Creative: Elephant - Estudio
- Article Title: Elephant Estudio Creates New Beer Packaging Design Concept
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Experience, Brand Identity, Brand Strategy, Branding, Illustration, Packaging Design, Retail Brand Design
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
