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Dynamic type and Minimal Layout is Central to this Wines Ranges Distinct Identity

Dynamic type and Minimal Layout is Central to this Wines Ranges Distinct Identity

Voice – Hither & Yon

“Hither & Yon means here and there. The fruit for this wine is sourced by searching here and there throughout South Australia’s McLaren Vale wine region; hence the name. It represents that story and led to the use of the symbolic ampersand for the brand and packaging.

A unique ampersand is created to represent the tasting notes of each variety and vintage, expressing colour, nose and palette. As the wine is unique, a single ampersand only exists to express that vintage—it’s never repeated. Type is dynamic to continue the notion of searching here and there.”

CREDIT

  • Agency/Creative: Voice
  • Article Title: Dynamic type and Minimal Layout is Central to this Wines Ranges Distinct Identity
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Australia
  • Market Region: Global
  • Format: Bottle
  • Substrate: Glass

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