“As Dow Design Director Tony Masterantonio explains ‘We reinforced Mac’s iconic brand on the bottle by creating the very ownable shield shaped label. Then we provided very clear navigation of the different beers in the range by giving each of them a unique icon, with a little twist, which echoes Mac’s inventive brewing process’.”
“There are other quirky tweaks, reinterpreting the logo with a hat tip to the iconic pull cap in the name, and flavour scales on the labels and cartons to help drinkers navigate the range. Mac’s devotees will be pleased to know that the ribbed neck bottle and rip cap still remain. Also to be released in 568mL rib necked bottles, is an all new range of ciders.”
CREDIT
- Agency/Creative: Dow Design
- Article Title: Dow Design – Mac’s Beer
- Project Type: Packaging
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