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Dots and Dash Creates Visual Branding for Haiqu

Dots and Dash Creates Visual Branding for Haiqu

Haiqu’s philosophy reflects principles of minimalism, with aesthetics rooted in simplicity. The brand’s value lies in creating fashion-forward spaces for an ‘elevated living’ experience. We designed a bold & modern wordmark that perfectly complements the brand philosophy. The customised typography features thick, geometric letterforms with subtle rounded edges to communicate strength & robustness, minus the rigidity, which makes for a unique, contemporary logo.

CREDIT

  • Agency/Creative: dots&dash
  • Article Title: Dots and Dash Creates Visual Branding for Haiqu
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: India
  • Market Region: Multiple Regions
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Product Naming, Tone of Voice
  • Industry: Construction
  • Keywords: Quartz, Interior Design, Branding, Logo Design, Stationery Design

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