” The line of Gotham Brewery kraft beer.The character of each sort of beer was expressed in an individual illustration, working in conjunction with the naming, emphasizing the taste characteristics of each drink. Bright and recognizable images of illustrations have become the personification of the emotional characteristics of the product.STOUT JUSTICE – strong, dark and uncompromising.IPA MADNESS – intriguing and unpredictable.KRIEK LAMBIC TEMPTATION – light, playful and battling on the spot.”
CREDIT
- Agency/Creative: Dmitry Kultygin
- Article Title: Dmitry Kultygin – The line of Gotham Brewery kraft beer (student)
- Project Type: Packaging
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
