Mao Ze Duck is an Asian Fusion restaurant offering its guests the world-class culinary experience of Silk Road’s famous countries’ cuisines.
The main requirement of the client was to include the Silk Road concept in the branding. The logo and identity should also be able to illustrate the culture of Asian cuisine.
As a result, a delicious branding was introduced for Asian Fusion kitchen in Armenia.
Based on the brand story, the Silk Road illustration was created as the main design pattern for Mao Ze Duck’s identity as well as the Duck passing that journey. Thus, Mao Ze Duck branding evolves the idea of Silk Road and its unique traditions.
- Agency/Creative: Digital Factory Co
- Article Title: Digital Factory Creates New Restaurant Branding Mao Ze Duck
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Armenia
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Research
- Industry: Hospitality
- Keywords: Mao Ze Duck, Silk Road, Restaurant, Branding, Identity