Emerging functional skincare brand in the Indian market. DermDoc mainly encompasses formulas solving real skin problems which deliver actual solutions. DermDoc believes in educating its consumers and communicating that chemicals and formulations are not bad for you. The brand aims to help consumers to choose the right product by identifying their problems.
The overarching concept “Love Your Skin” has been captured in the brand identity in the form of icon/symbol D + Heart and we have retained the existing brand colors.
Packaging Design – Packaging (Design) communication carry forward the brand identity symbol Heart️ as a label holding visual device and clearly mentions other nomenclatures. Functional Centric Instagram Strategy – Instagram is an emerging medium to build a strong brand presence. Having strong brand strategy for Instagram can give huge exposure if handled well. Personal care brands have extensively been using Instagram to reach out to their prospective target customers.
Lifestyle Centric Instagram Strategy – Instagram is an emerging medium to build a strong brand presence. Having strong brand strategy for Instagram can give huge exposure if handled well. Personal care brands have extensively been using Instagram to reach out to their prospective target customers.
Extension Of Visual Language
A brand with a strong Visual Language always helps to narrate the brand story vividly and connect with the target audience and create distinct brand position in the mind of their target audience
- Agency/Creative: Brand Visual Language
- Article Title: Dermdoc Branding and Strategy by Brand Visual Language Agency
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: India
- Agency/Creative City: MUMBAI CITY
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Creation, Brand Experience, Brand Redesign, Brand Strategy, Branding, Creative Direction, Design, Identity System, Packaging Design, Visualisation, Web Design
- Industry: Health Care
- Keywords: Beauty, Branding, Packaging, Visual Communication
Creative Head: Ashar Damani
Mentor: Dharam Mentor
Business Head: Zaid Siddiqui